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Why A Rolls Royce SUV? Rolls Royce CEO Interview New Rolls-Royce Cullinan Video CARJAM TV

Why A Rolls Royce SUV? Rolls-Royce CEO Torsten Müller-Ötvös Interview On The New Rolls-Royce Cullinan Video Watch in UltraHD + SUBSCRIBE #CARJAMTV
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“The super-luxury lifestyle is evolving and Rolls-Royce is in the lead. Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. The new Rolls-Royce Cullinan is that car. It is Effortless, Everywhere.
It is incomparable and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ‘Effortlessness’ into physical capability, anywhere in the world. Cullinan will simply take the world in its stride.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“The launch of a new Rolls-Royce model is always a seminal moment in the luxury industry. Today we are setting a new standard by creating a new class of motoring and motor car for customers who are well- connected, highly mobile and have a global perspective. They want a new type of motor car that gives them unbounded access in ultimate luxury. Their sense of adventure and daring demands a “go-anywhere in ultimate luxury” motor car that will both take them to and meet them at the pinnacle of life. Rolls-Royce Cullinan is that motor-car.” Peter Schwarzenbauer, Chairman of Rolls-Royce and Member of the Board of the BMW Group.
“From the very beginning the design team treated this brand new Rolls-Royce as a unique, high bodied car. With global customer expectations in mind, our aim was two-fold – realize a presence to match the magnificent capability of Cullinan, whilst setting sector defining standards for luxury and elegance. We know that many of our luxury patrons pursue sports or leisure hobbies that require precisely this type of go anywhere vehicle – Cullinan’s design gesture had to possess an immediate sense of effortless accomplishment.”
“The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars.
“This landscape is savage, but this journey has been seamless. What's unique is the ability to absorb the road without thought and simply let yourself get lost. You don't so much drive the new Rolls-Royce Cullinan as you float and it seems to get almost smoother the faster you go. The turning and the grip are unreal, almost hugging the road and seeming to glide above it. Sometimes making pictures is as much about getting there as it is about the image itself.”
Cory Richards, National Geographic photographer and star of The Final Challenge.
New Rolls-Royce Cullinan at a glance
• Rolls-Royce Cullinan The most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time.
• Rolls-Royce Cullinan Named after the largest diamond ever discovered which now resides in the British Crown Jewels.
• Rolls-Royce Cullinan An all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for
the first time. Luxury travel is now Effortless, Everywhere.
The Rolls-Royce Cullinan world premiere reveal 10 May 2018. The Rolls-Royce Cullinan on sale end 2018. The Rolls-Royce Cullinan review CARJAM TV HD. The Rolls-Royce Cullinan interior video youtube. Rolls Royce Cullinan Price $325,000 USD
• Contemporary and functional design ensures Rolls-Royce Cullinan gains iconic status in the face of increasingly bland SUV designs.
• The first “three-box” car in the SUV-sector. Rolls-Royce Cullinan’s rear partition wall creates a distinct environment for passengers, separated from the luggage compartment.
• The second new Rolls-Royce to sit on the all-new aluminium ‘Architecture of Luxury’, Cullinan is the most technologically advanced, and only purpose-built, luxury SUV in the world.
• Tested to destruction all over the planet, Rolls-Royce Cullinan is an incredibly capable off-roader that sees the development of the ‘Magic Carpet Ride’ for off-road enjoyment, without sacrificing any Rolls- Royce on-road behavior.
• Rolls-Royce Cullinan offers a suite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and the Recreation Module.
• The 6.75 litre twin-turbo V12 Rolls-Royce Cullinan engine delivers 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheel drive, all-wheel steer system needed to overcome any challenge.

Credits CARJAM TV
added on 13 May 2018

Make: Rolls Royce


 
 

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