Toyota "Tundra Endeavor Campaign" -- Saatchi & Saatchi/Los Angeles

The Toyota Tundra had long suffered from the perception that it was less of a work truck than its "American" counterparts. This was despite the fact that Tundra featured top of the line components, and was actually built in Texas. We needed the public to know the real story of this half-ton truck.

Credits The One Club for Creativity
added on 30 Dec. 2013

Make: Toyota