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Rue Cambon | Carjam Music Video 2021 Carjam 4K Music Video Carjam Music Spotify iTunes YouTube Music

Rue Cambon's most famous resident is without doubt Chanel at 31 rue Cambon. This is just a beautiful dance video in tribute to Coco Chanel who created the very idea of women wearing sports clothes for women for the first time. Carjam Music is also great music to drive to! Watch in 4K or UltraHD + SUBSCRIBE #CARJAMTV
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Rue Cambon Paris
Dating back to the 18th century, rue Cambon was named after a famous French revolutionary elected to the National Convention, whose father was a fabric manufacturer.
The streets in this part of Paris were built after the French Revolution. In order to make way for them, the buildings of the Couvent de la Conception convent were demolished, leaving only the Notre Dame de l’Assomption church, which still stands to this day. The edifices erected subsequently were influenced by classicism, an architectural style characterized by purity of line, rigorous proportions, symmetry and horizontal divisions. They present smooth façades and a unified sense of volume.

Rue Cambon's most famous resident is without doubt Chanel at 31 rue Cambon.

In 1910, Gabrielle Coco Chanel opened her hat shop, “Chanel Modes”, at Chanel 21 rue Cambon, in the center of Paris, only a stone's throw from Place Vendôme and rue Faubourg Saint-Honoré, in the heart of a very fashionable part of town.

19th century writers such as Stendhal and Chateaubriand occasionally dwelled on rue Cambon, where Chanel would brush shoulders with renowned caricaturist George Goursat, also known as “SEM”. He created the first artistic rendering of perfume Chanel N°5.

As Chanel quickly gained recognition for her talents as a hat-maker, Gabrielle Coco Chanel decided that she needed larger premises. In 1918, Chanel acquired the entire building at Number 31 rue Cambon. It was here that Chanel invented the concept of the modern boutique: in 1921, Chanel began displaying fashion accessories and her first perfume (Chanel N°5) to wear with her garments and hats. Later, she added Chanel jewelry and Chanel beauty products.

Gabrielle Coco Chanel claimed rue Cambon as her territory and arranged her 18th century building to suit her needs. The Chanel boutique occupied the ground floor, while the large reception room on the first floor was used to present Chanel collections and hold fittings for Chanel Haute Couture dresses and suits. A stairway lined with mirrors led to her second-floor apartment, which was an intimately private realm filled with treasures. The third floor housed the Chanel studio, where Karl Lagerfeld works today, together with light-flooded workshops nestled below the rooftops. All of Chanel activities, which included workshops for making Chanel jewelry, Chanel hats and Chanel sportswear, were united in this building, whose configuration has remained unchanged.

During the 1920s, Chanel expanded up the street and by 1927 Chanel occupied five buildings on rue Cambon (Numbers 23 Rue Cambon to 31 Rue Cambon).

Gabrielle Chanel gained the nickname "Coco" from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women's taste for elegance in dress, with blouses, suits, trousers, dresses, and jewellery (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by male and female fashion models, idols and actresses, including Margot Robbie, Lily-Rose Depp, Nicole Kidman, Keira Knightley, Kristen Stewart, Pharrell Williams, Cara Delevingne, Nana Komatsu, Jennie Kim, and Marilyn Monroe.

Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit. Chanel's use of jersey fabric produced garments that were comfortable and affordable. Chanel revolutionized fashion – both high fashion (haute couture) and everyday fashion (prêt-à-porter) – by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman's figure.
IN 1913, the Deauville and Biarritz couture shops of Coco Chanel offered for sale prêt-à-porter sports clothes for women, the practical designs of which allowed the wearer to play sports.
Perfume No.5, named after the number of the sample Chanel liked best. Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel. The popularity of the perfume prompted La Maison Chanel to offer it for retail sale in 1922.

added on 9 Oct. 2021


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