RR Cullinan Black Badge TV Ad - Are You Young Enough? New Rolls-Royce Cullinan Black Badge 4K CARJAM

Rolls-Royce Black Badge family defines taste patterns of a new generation of super-luxury consumer. New Rolls-Royce Cullinan Black Badge introduced as darkest, most urban expression of a Black Badge motor car yet - Watch in 4K or UltraHD + SUBSCRIBE #CARJAMTV
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Rolls-Royce Black Badge family and Black Badge Neon Nights defines taste patterns of a new generation of super-luxury consumer
Rolls-Royce Cullinan introduced as darkest, most urban expression of a Rolls-Royce Black Badge motor car yet
First time Rolls-Royce marque’s proprietary Architecture of Luxury has undergone Black Badge treatment
Rolls-Royce Cullinan Black Badge engine 6.75-litre V12 engine now delivers increased power (600PS) and torque (900NM)
Rolls-Royce Drivetrain and chassis re-engineered for enhanced dynamic performance
Curated collection debuts striking Rolls-Royce Forge Yellow leather and Rolls-Royce Technical Carbon veneer
Bespoke alloy Rolls-Royce wheel introduced in Rolls-Royce Black Badge house style
Rolls-Royce Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce


The new Rolls-Royce Black Badge reflects the desires of a distinct group of Rolls-Royce clients. Black Badge is the idea of creating a product that would satisfy a subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge new Rolls-Royce Cullinan.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


The Rolls-Royce of SUVs did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences. new Rolls-Royce Cullinan has conquered the world’s wildest reaches. Now it is time for Black Badge Cullinan to conquer new urban frontiers.

New Rolls-Royce Black Badge Cullinan Exterior: The King of the Night

While clients can draw on the marque’s 44,000 ‘ready to wear’ paint options or commission an entirely individual Bespoke hue, it is anticipated that many will opt for Black Badge’s signature Black. Multiple layers of paint and lacquer are meticulously applied and hand-polished 10 times at the Home of new Rolls-Royce in Goodwood, West Sussex, representing the most comprehensive surface finish process ever applied to a solid paint color. The depth and intensity of new Rolls-Royce Black Badge Cullinan’s coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.

On the prow of the motor car lies the defining expression of new Rolls-Royce Black Badge. The new Rolls-Royce Spirit of Ecstasy mascot, which has taken many forms throughout the marque’s history, is presented in high gloss black chrome. For the first time this finish extends onto its mounting plate, creating the darkest new Rolls-Royce Black Badge yet.

This transformation pervades the other symbols of Rolls-Royce Black Badge. The ‘Double R’ Rolls-Royce badge on the front, flanks and aft invert to become silver-on-black, while chrome surfaces such as the front grille surround, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are darkened. While they appear black, the vertical Rolls-Royce grille bars remain polished, reflecting the blackened surfaces that surround them to add a frisson of movement that hints at the motor car’s dynamic intent.
Further dramatised by all-new 22-inch forged Rolls-Royce alloy wheels, reserved exclusively for Black Badge Cullinan.

Black Badge Cullinan Interior: Superlative comfort. Audacious design
Rolls-Royce Starlight Headliner has joined historical Rolls-Royce iconography such as the Rolls-Royce Spirit of Ecstasy, Pantheon Rolls-Royce Grille and ‘Rolls-Royce Double R’ monogram. Its presence in Rolls-Royce Black Badge Cullinan intensifies the cabin’s ambience by casting a low light over the lavish leather seats. Presented in fine Black leather, handwoven with 1344 fibre optic lights