New Rolls Royce Ghost TV Ad 2011 In Detail Car Commercial - CARJAM TV

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The Rolls-Royce Ghost is a luxury saloon from Rolls-Royce Motor Cars. The "Ghost" nameplate, named in honour of the Silver Ghost, a car first produced in 1906, was announced in April 2009 at the Auto Shanghai show.[1][2] During development, the Ghost was known as the "RR04." Designed as a smaller, "more measured, more realistic car" than the Phantom,[3] aiming for a lower price category for Rolls-Royce models, the retail price is around £170,000 (US$255,000).[2] The production model was officially unveiled at the 2009 Frankfurt Motor Show. The 17 cm longer option Ghost Extended Wheelbase was introduced 2011. The Ghost was designed by Andreas Thurner and engineered by Helmut Riedl, who led the development of the larger Rolls-Royce Phantom.[9][10] The Ghost, codenamed RR04 during its design phase, was developed to compete with vehicles significantly less expensive than the Phantom, such as the Bentley Continental Flying Spur.

The car is based on a heavily modified platform shared with BMW's latest 7-Series,[11] called the F01 platform. The company concedes that 20% of parts are common to both cars. The Ghost has a 129.7-inch (3,290 mm) wheelbase, roof height, bonnet height and track widths all of its own, and the Ghost uses Phantom-style air springs. The car also shares the FlexRay electronic system with its larger stablemate.[3] The car has a kerb weight of 5,445 lb (2,470 kg).[3]

Like other current Rolls-Royce models, the Ghost uses parent company BMW's iDrive user interface; unlike the Phantom series, the Spirit of Ecstasy hood ornament along with more functions, are controlled using the system.
Two-tone car (2012-)

It is a version of Rolls-Royce Ghost with Infinity Black and Cassiopeia Silver body colours, lambswool floor mats.

The vehicle was unveiled in 2012 Geneva motor show.[19]
Ghost Six Senses concept (2012)

It is a concept vehicle encapsulating the richness of experience that comes as standard with any Rolls-Royce. It includes Carrara White body colour, forged alloy wheels, Walnut Burr veneer with with diagonally-oriented, brown oak cross-banding.[20]
Ghost Art Deco car (2012-)

It is a version of Ghost with Art Deco-inspired interior detailing.[21]

Retail model includes a choice of infinity black or arctic white body colour, dual bespoke coach line, illuminated Spirit of Ecstasy, interior Art Deco inlays, Olympia-inspired motif on tread plates and headrest embroidery. A black and white interior scheme features a choice of four seat piping colours inspired by the colour palette of the era.

A bespoke car, which includes jubilee silver and cobalt blue body colours, was unveiled in 2012 Paris motor show.


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