Jaguar Desire Commercial Making Of Part One Lana Del Rey Carjam TV 2013

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Jaguar is proud to introduce 'Desire', a film project in collaboration with Ridley Scott Associates - starring Emmy award winner Damian Lewis with music by Brit award winner Lana Del Rey.

Be part of it at http://F-TYPE.com/desire, and join the conversation using #FTYPEdesire on Twitter.
Singer songwriter Lana Del Rey performs new track, inspired by the F-TYPE at intimate event at Musée Rodin, Paris. 2012: The new Jaguar F-TYPE, an all-new, two-seater Jaguar sports car has been unveiled in Paris.

Adrian Hallmark, Global Brand Director, Jaguar, said: "Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we've reignited that flame. The F-TYPE isn't designed to be like anyone else's sports car. It's a Jaguar sports car -- ultra-precise, powerful, sensual and, most of all, it feels alive."

The new Jaguar F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on delivering performance, agility and maximum driver reward.

Three models will be available -- F-TYPE, F-TYPE S and the F-TYPE V8 S. They are powered respectively by Jaguar's new 3.0-litre V6 supercharged petrol engine in 340PS and 380PS outputs and its 5.0-litre V8 supercharged petrol producing 495PS.

Visually, the F-TYPE's exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as deployable spoiler and door handles.

The F-TYPE was revealed in front of the dramatic setting of the 18th century Musée Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track 'Burning Desire', that she has written as part of her collaboration with F-TYPE. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will feature on her new album.

The F-TYPE makes its global public debut at the Paris Motor Show on Thursday 27th September.
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