Views: 58594

Honda "Illusions" -- McGarryBowen/London

The campaign aims to tackle preconceptions about SUVs by positioning the CR-V 1.6 Diesel as the economical SUV; offering a bigger car experience, but with smaller car economy. With the campaign line "An impossible, made possible", the work shows the CR-V taking a journey through a series of optical illusions, all in-camera and all centred around the CR-V.

Credits The One Club for Creativity
added on 30 Dec. 2013

Make: Honda


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