Audi R8 V10 Plus Speed Drivers Day 2013 Commercial Carjam TV Car TV Show HD 2013

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Audi incorporates the Audi ultra lightweight technology in the new Audi R8. Technology that enables lighter and therefore more agile driving.
The high number of components made of carbon and ceramic in relevant areas of the vehicle give this sports car an even more dynamic character.
Each and every one of these elements define and make up the claim of the launch campaign of this sporty model: "Go light. Go agile."
In this line of communication, the TV spot revolves around this concept. The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed.
The driver of the vehicle drives in sporty fashion over the checkerboard and successfully completes the series of colors. As a final twist, the driver gets out of the new Audi R8 and breaks the glass surface. The spot manages to convey the campaign concept "Go light. Go agile." with a spectacular performance of the new Audi R8. It communicates the result of the Audi ultra lightweight construction technology while showing all the sportiness of the new Audi R8.
For more information: http://www.audi.com/r8
Many publications were hailing it as the first car to truly be able to beat the Porsche 997 — considered by many to be one of the best sports cars ever made, and a leader in its class.[54] Initial comparison tests have proven quite positive in this respect; Evo Magazine listed it as a "supercar",[55] compared the R8 to the Porsche 911 Carrera 4S, Aston Martin V8 Vantage, and BMW M6 and after praising the R8's "amazing stability, traction and grip, unparalleled steering accuracy and bite, (and) its uncannily flat and disturbance-free ride", claimed that as a result of "the sublime effortlessness of it all", the Audi is a better sports car. The article concluded that "Audi humbles Porsche. A new dawn starts today".[56]

Other publications have also written similar reviews of the Audi beating the Porsche in comparison tests.[8][57] In a half mile drag race conducted by Battle of the Supercars between the R8 and a 997 Carrera S, the Porsche won, crossing the line just a half metre before the R8. However, the R8 easily beat the Porsche around Top Gear's test track.

The television show Top Gear compared the Nissan GT-R to the R8 V8, and remarked that the R8 was "simultaneously less impressive and yet somehow more involving". On the R8 they wrote that "it rewards driver input", calling it "fantastic in a way that will appeal more to true car enthusiasts", but also remarked that it (the V8 model) was "much slower", and the GT-R was cheaper.[58] On their test track, the car performed better than a Lamborghini Gallardo and an Aston Martin DB9.

On Bedford Autodrome, tested by Evo Magazine, the R8 was faster than the Lamborghini Gallardo.[citation needed]

The R8 was awarded Best Handling Car and Fastest Car In The World of 2007 by Autocar magazine.
It was awarded SportsCar of the year by German magazine Autobild.
Playboy magazine awarded it Car of The Year for 2008.
The Automobile Journalists Association of Canada (AJAC) named the R8 Canadian Car of the Year, and, in addition, gave it the Best New Prestige Car and Best New Design awards for model year 2008.
Fifth Gear named the R8 both the Best fast car and the Car of the Year 2007.
Automobile Magazine awarded the R8 the 2008 Automobile of the Year.
The Audi R8 was named 2008 "MSN Car of the Year", with 42% of the votes, beating the Ferrari F430 into 2nd with 13%, and the BMW M3 into 3rd with 11%.[59]
The JB car pages awarded the Audi R8 its maximum rating of 5 stars.[60]
In the 2008 World Car of the Year awards, the R8 was awarded World Performance Car of the Year and World Design Car of the Year.
European Car magazine rated the R8 as Car of the Year.
Motor Klassik readers named the Audi R8 the "Classic Car of the Future 2009" in the Sports Car category. http://en.wikipedia.org/wiki/Audi_R8_%28road_car%29