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The Audi A1 (internally designated Typ 8X) is a supermini sized economical car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.[5] A five-door version, called Sportback, was launched in November 2011, with sales starting in export markers during spring 2012.
The A1 is designed to compete with the Mini,[7] and Alfa Romeo MiTo. The car is aimed mostly at young, affluent urban buyers.[8]

The A1 is produced at Audi's Belgian factory in Forest, near Brussels.[9] The A1 is based on the Volkswagen Group PQ25 platform, the same platform used in the SEAT Ibiza Mk4 and the VW Polo Mk5,[10] and in its development Audi has collaborated with SEAT.[11] The A1 uses a MacPherson strut front and torsion beam rear suspension.[12]

The UK launch of the Audi A1 was held on 13 November 2010. The national launch took place from Battersea Power Station,[13] where up to 300 Audi A1s left London.
The 100,000th A1 was produced in June 2011.
In the UK, the A1 trim levels are SE, Sport and S line. SE is the base specification, while Sport and S line models also have sport seats, sports suspension and larger wheels, amongst other features.[15] In 2011 Audi introduced a series of new trim levels, including Black Edition and a series of limited editions, including Competition Line and Contrast Edition. These are based on the Sport trim level with distinctive styling features.
In May 2011, the A1 clubsport quattro concept car was shown at the Wörthersee event. This car has a modified version of the Audi RS 3's five-cylinder 2.5 L engine tuned to 503 PS (370 kW) and 660 N·m (487 lb·ft). Capable of 0 to 100 km/h (0 to 62 mph) acceleration in 3.7 seconds, the car also features a restyled exterior including "blister"-style extended wheelarches reminiscent of the Audi Quattro and minimal, lightweight interior trim.
The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.
The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple iPad and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation.
The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British What Car? magazine. http://en.wikipedia.org/wiki/Audi_a1