AKRAPOVIC BMW M4 // FORMAT67.NET

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BMW M4 (2014)
Silence is overrated
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As a renowned aftermarket exhaust manufacturer, Akrapovic entrusted us with the challenge of creating a film that would not only work as an informational video, but also could generate a viral effect.
We chose a simple yet delicate narrative to stress the importance of sound, while connecting the side story to the product itself.
With close to 2.5 million views, we can happily report that expectations have been exceeded.
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BEHIND AUTHENTICITY.
What Format67 stands for:

GIVING A VOICE TO THOSE UNHEARD.
Format67 began visualizing stories about cars and the people behind them in 2012. Back then the automotive lifestyle didn't have the pop culture status it has today. Friends from all over the world tell us that we were one a driving force in establishing this way of life. Today we're happy to see car enthusiasts everywhere, proudly sharing their passion in much stronger communities. We are glad to be a part of it since day 1 and we still love to make this lifestyle accessible with our films, our photography and our stories.


WE ARE ALWAYS HAPPY TO CONNECT WITH LIKEMINDED PEOPLE!
Format67 began visualizing stories about cars and the people behind them in 2012. Back then the automotive lifestyle didn't have the pop culture status it has today. Friends from all over the world tell us that we were one a driving force in establishing this way of life. Today we're happy to see car enthusiasts everywhere, proudly sharing their passion in much stronger communities. We are glad to be a part of it since day 1 and we still love to make this lifestyle accessible with our films, our photography and our stories.

truly yours
the FORMAT67 GÄNG