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CEO, Torsten Müller-Ötvös, announces Rolls-Royce's first fully electric car
Finished product will come to market in Q4 2023
New product named ‘Rolls-Royce Spectre’
Electric Rolls-Royce fulfils the 1900 prophecy of the marque’s founder, Charles Rolls
A promise kept by CEO, who pledged to bring an electric car to market this decade
Global testing will cover 2.5 million kilometres – a simulation of 400 years of use
By 2030 all Rolls-Royce products will be fully electric
Spectre underpinned by Rolls-Royce’s own spaceframe architecture


In an historic announcement, Rolls-Royce Motor Cars announced today, that on-road testing of its first fully electric Rolls-Royce motor car is imminent. In announcing this seminal moment for the marque, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, said:

“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4th May, 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.

“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”


A PROPHECY FULFILLED

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.

However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’

“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.

“Now is the time to change the course of the future of luxury.

“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.

“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed Rolls-Royce 102EX, a fully operational all-electric Rolls-Royce Phantom. We followed this in 2016 with our fully electric Rolls-Royce 103EX, which represented our vision for the marque several decades into the future.

This Rolls-Royce is the fulfillment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for the Rolls-Royce brand. In that spirit, we have decided on a completely new name for this Rolls-Royce. A name that is as powerful and evocative as the Rolls-Royce nameplates that have served us so perfectly for the past century – names like Rolls-Royce Phantom, Rolls-Royce Ghost and Rolls-Royce Wraith. It’s a name that perfectly fits the ethereal and other-worldly environment within which our products exist – a name that we have reserved especially for this moment: Rolls-Royce Spectre.

Rolls-Royce Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.